Microbiome Agbiotech Summit

This week, I had the privilege of attending and presenting at the Microbiome Agbiotech Summit in Raleigh. A pivotal discussion at the summit centered around the imperative of prioritizing the Mode of Action for any technology being introduced to the market. This emphasis is crucial because growers and farmers have been consistently purchasing products that have failed to yield returns on their investments, only to be informed that these technologies can resolve all their challenges. Consequently, trust has been diminishing, and numerous companies, both large and small, bear a share of this responsibility. Therefore, it is imperative that we, as an industry, collaborate effectively as Competitive Collaborators to restore trust and collectively address the pain points of growers.